Demand Generation – Week in Review
Unfortunately the flu got the better of me last week, so my blogging and Twittering came to a halt. But let’s make the best of it, and collect a list of news from the past week. Lots of interesting...
View ArticleLead Management Automation Systems Compared
Stagnant email service providers becoming irrelevant? (see conclusion) In a previous post there was a lively discussion about the terms Demand Generation and Lead Management Automation (LMA) systems....
View ArticleTop-10 Demand Generation Vendor Blogs
UPDATE 7/14/09: I’ve now put all marketing automation blogs on a single page. In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list...
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What is the ROI of Lead Management?
Earlier this year I downloaded Silverpop’s lead management workbook, and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook....
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B2B Marketing University: What Do You Want to Learn About?
There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to...
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MarketingSherpa B2B Marketing Summit Boston
Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. In this post some...
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5 Ways to Use Social Media in Marketing Automation
This is the first of three posts for the Silverpop B2B Marketing University, March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and...
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Learn Holistic Lead Nurturing
Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead...
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